- About the Company
LegalZoom is a dynamic and trusted trademark firm dedicated to helping business owners protect their intellectual property. With a mission to provide top-notch legal services, they specialize in trademark registration and protection, empowering entrepreneurs and businesses to safeguard their brands. - Project Goal
The goal of this project was to help LegalZoom generate high-quality leads for their webinar, targeting business owners in need of trademark registration. Through strategic Facebook ad campaigns, we aimed to reach their ideal audience, educate them on the importance of trademark protection, and drive sign-ups for the webinar. - The Results
Our Facebook advertising campaign delivered exceptional outcomes, driving tangible results for LegalZoom:
Lead Generation: We generated 500+ highly qualified leads of business owners interested in trademark registration within the first 30 days.
Webinar Sign-Ups: Out of these leads, 300+ signed up for the webinar, exceeding the initial target by 50%.
Cost Efficiency: The cost per lead (CPL) was optimized to $7 per lead, reducing their previous CPL by 35%.
Conversions: Post-webinar, LegalZoom successfully converted 40% of attendees into paying clients, helping them achieve a significant return on investment (ROI).