- About the College
Hejaf International College is a renowned institution in Kenya offering quality education and professional training across various disciplines. With affordable tuition fees starting from Ksh 15,000 per course, Hejaf is committed to empowering students with the knowledge and skills needed for success in their careers. The college specializes in certificate, diploma, and professional courses tailored to meet industry demands. - Project Goal
The goal of this project was to generate awareness and leads for Hejaf International College’s courses by running a strategic Facebook ad campaign. We aimed to reach prospective students in Kenya who were interested in enrolling in certificate, diploma, and professional courses, encouraging them to inquire or register directly with the college. - The Results
Our Facebook advertising campaign delivered outstanding outcomes for Hejaf International College:
Lead Generation: We generated 400+ qualified inquiries from prospective students within the first 30 days.
Enrollment Requests: Out of these inquiries, 250+ students applied for various courses, exceeding the initial target by 25%.
Confirmed Enrollments: From the applications, 150 students enrolled, contributing to a significant increase in the college’s intake.
Cost Efficiency: The cost per lead (CPL) was optimized to Ksh 80, making the campaign highly affordable and effective.
Revenue Growth: The campaign resulted in over Ksh 800,000 in tuition fees, driving a substantial boost in revenue for Hejaf International College.1
We achieved these results by designing compelling ad creatives showcasing the affordability and quality of Hejaf’s courses, leveraging testimonials from past students, and targeting young adults and working professionals across Kenya. The ads included clear calls-to-action, such as “Enroll Now” and “Start Your Career Today,” which resonated with the audience.
